A large number of real estate agents have found great success by specializing in the sale of properties before they are even built. This market segment represents a promising opportunity for many agents.
Although it may be challenging, it is certainly feasible to develop a successful marketing plan when you are not dealing with a physical building but rather with drawings and renderings.
Many real estate agents, despite the variety of options, resort to one tried-and-true method: posing as the builder. Even if it sounds a bit shady, it’s actually a great strategy for marketing pre-construction properties and generating leads for your business.
There are a lot of efficient methods for this, but most agents pay close attention to search engine optimization (SEO), sponsored advertising, and search results.
Searching Google for the name of a development is usually the first step for someone interested in that development. If your link appears in the top few results, the chances of them clicking it and converting on the landing page are high, primarily due to their interest. You can attract those potential customers by making sure your business appears in the top two search results.
Once they click, though, what follows that search is equally important…
You can build out two primary types of strategies:
1. Development Landing Pages Operating Independently: This approach has each development landing page operating independently of the main website, on its own domain. With this strategy, you aim to create a landing page that closely resembles the developer in every way. This includes using the development branding, renderings, and offering several conversion alternatives. If you want to rely on paid advertising to drive traffic to the website, this strategy will serve you well. Because individual landing pages lack the authority to rank in organic search results, an organic SEO strategy is unlikely to be successful here.
2. Pages Within Your Main Website: This method revolves around including all of the development landing pages into a single main website. The website is designed to function as a comprehensive database of property developments. The main website and landing page can use both the developer’s and your own branding in this method. You won’t come across as the developer, but you will still be seen as authoritative in these real estate deals. If you intend to concentrate on organic search results, this strategy will perform the best for you. You may increase your visibility in search results for a wide variety of development projects for years to come by establishing a solid, authoritative online presence that features a comprehensive database of pre-construction properties and property developments.
Regardless of the strategy you employ, the end goal is to increase your marketing database while simultaneously selling pre-construction properties.
Building a marketing strategy for that demographic, which can mostly be accomplished through email marketing, is the next step after collecting names, phone numbers, and email addresses of individuals you know are interested in pre-construction properties.
Sending them relevant, tailored email marketing about other development and pre-construction property options paves the way for them to convert at a later date as you already know they are interested in pre-construction.
The fundamental objective remains the same regardless of the method you employ: build a marketing plan that portrays you as either the real developer or an expert in the field of development. Attracting people who are interested in pre-construction properties and developments will encourage them to study more about them. Even if they don’t wind up buying, they will still be on your database as future buyers.
