When considering the sale or purchase of a home and the need for a real estate agent’s assistance, there are numerous options available for selecting the agent to collaborate with.
To streamline the process, you may compile a roster of potential collaborators consisting of agents sourced from an online search engine, agents endorsed by acquaintances, and conceivably an agency with whom you have previously collaborated.
As part of the research process, individuals employ several methods to determine whether or not they would contact you. However, a significant factor influencing their decision is often the examination of the experiences others have had while collaborating with you, commonly referred to as social proof.
Essentially, any type of endorsement or recommendation from others can be seen as social proof. This includes actions taken by others to promote you, such as submitting a Google review, as well as actions taken by yourself to promote yourself, such as sharing that Google review on your social media networks.
Undoubtedly, social proof is an immensely influential method to persuade someone that you are the most suitable choice for them, based on your past accomplishments for others. When individuals see that others who are similar to them have had a favorable encounter collaborating with you, they are more inclined to feel that they too will have a wonderful experience working with you.
Here is an illustration of how social proof operates. If you were conducting research on real estate agents you were contemplating collaborating with, it is likely that you would initiate your investigation with a Google search. In the event that you come across agent #1 in the search results, who possesses an impressive count of 250 5-star reviews on Google, and agent #2, who only has a few 4-star reviews or perhaps no reviews at all, which agent would you opt to collaborate with? The choice is quite evident.
In the aforementioned scenario, you may choose to disregard the reviews entirely. Mere observation of the quantity and caliber of the evaluations may suffice to aid in your decision-making process regarding whom to contact, without the need for further investigation.
Although it is acceptable for someone to investigate and find numerous positive evaluations , it is considerably more impactful if these reviews specifically highlight your ability to effectively address and resolve issues for your clients, particularly if the readers of these reviews are facing comparable challenges.
If the majority of your internet reviews consistently indicate that you frequently sell properties at prices higher than the initial asking price and have repeatedly exceeded your clients’ financial expectations, then individuals seeking similar outcomes will likely contact you.
Social proof is a potent method of subtly influencing someone, frequently operating behind the scenes, to prompt them to contact you. By utilizing the perspectives and behaviors of others, you can establish trust and credibility with your intended audience, ultimately leading to increased commercial opportunities.
