Building a solid and structured email marketing list holds immense power. When executed properly, it is an essential element in developing an email marketing strategy that enables you to deliver targeted emails to the appropriate recipients at the optimal moment.

When it comes to your email marketing database, it’s important to recognize that your audience is diverse, with varying interests. Simply sending out a generic email newsletter won’t suffice in meeting the specific needs of these individuals. This is where the practice of segmenting your email marketing database becomes crucial.

By segmenting your database, you can effectively divide it into smaller groups that cater to their specific needs and desires.

• By transaction type: buyer, seller, investor, etc.
• By transaction property type: freehold, townhouse, etc.
• By lead source: search engine, downloaded content, client referral, etc. And a lot more…

Managing a database can be a complex task, requiring careful segmentation and dedicated personnel in certain organizations.

If hiring a full-time staff member to handle your database is not feasible, you can utilize automation to create and oversee your email marketing list. Simple explanation on how this works.

There are numerous compelling reasons to consider expanding this. For instance, with automated list building, you can:

• Automatically divide your marketing database into targeted segments
• Learn about your most qualified contacts,
• Develop customised email marketing experiences
• Maintain a current database with minimal effort
• And most importantly: it allows you to effectively target your email campaigns to reach the intended audience at the optimal time.

Automating your email marketing list, building depends on the type software you use. Most modern platforms should have this capability to some extent. If your current platform doesn’t offer it, you might want to consider switching to a different one, with many popular considerations tools, such as MailChimp, HubSpot, and Active Campaign. To get started, it’s best to identify and flag characteristics of the contacts in your database. By doing so, the software can automatically generate lists based on those characteristics.

For instance, a list of contacts can be generated automatically by identifying them based on certain criteria:

Potential Seller List: They reside in your farming region, have downloaded your Home Seller’s eBook, and have expressed a desire to sell within the next 12 months.

Highly Engaged Contact List: They’ve shown interest in your email newsletter by subscribing, opened more than 80% of your emails, and downloaded an eBook from you in the past six months.

Automated list creation will add contacts to the list automatically when they meet the parameters and will keep adding contacts in the background as they meet (or don’t meet) the conditions. Your email marketing campaigns will be more targeted and successful if you have more options for detailed.

For optimal lead generation, it is important to ensure that your automated email marketing list is configured to update automatically whenever new contacts meeting the list’s criteria are added to your database, or when any combination of those criteria is met.

This implies that your next email marketing campaign can take advantage of numerous automated lists, each with its own set of preferences, to send out more targeted emails. This will improve your email metrics, engagement, and lead nurturing in general.